At MyBigSky, we believe that high-performance leadership must initiate both the left and right brain to create true joy and fulfillment. Many leaders operate primarily from the left brain, relying on logic, analysis, and measurement — but without engaging the right brain’s creativity, intuition, and meaning, they struggle to experience deep fulfillment in their leadership journey.
T.E.A.M. is our unique leadership framework, backed by scientific principles and inspired by Dr. Karl Friston’s Free Energy Theory and Dr. Ian McGilchrist’s The Master and His Emissary. It is designed to help leaders move beyond pure left-brain execution and incorporate right-brain creativity and vision, ensuring a joyful, fulfilling, and high-performance leadership experience.
Dr. Karl Friston’s Free Energy Principle
Dr. Friston’s Free Energy Principle posits that biological systems, including the human brain, strive to minimize ‘free energy’ to maintain a state of equilibrium. This involves creating internal models of the environment and updating them based on sensory inputs to reduce the discrepancy between expectations and actual experiences. In leadership, this translates to continuously refining strategies and actions based on feedback, aligning with the T.E.A.M. model’s emphasis on adaptive learning and dynamic decision-making.
Dr. Iain McGilchrist’s Hemispheric Theory
In The Master and His Emissary, Dr. McGilchrist explores the distinct roles of the brain’s hemispheres. The left hemisphere is associated with analytical and detail-oriented processing, while the right hemisphere is linked to holistic and integrative thinking. Effective leadership requires a balance between these modes—analytical execution and creative vision—which is a core tenet of the T.E.A.M. model.
By integrating these scientific insights, the T.E.A.M. model offers a framework that aligns with our understanding of brain function, promoting a balanced approach to leadership that leverages both analytical and creative capacities.
🧠 Left Brain: Execution & Structure (Gets Things Done)
Words & Numbers – Clear, data-driven decision-making
Reasoning & Analysis – Logical thinking for strategy
Measuring & Sequencing – Progress tracking and accountability
Rationality & Logic – Problem-solving with precision
🎨 Right Brain: Vision & Meaning (Gives Things Meaning)
Intuition & Creativity – Unlocking innovative thinking
Imagination & Visualisation – Seeing new possibilities
Context & Meaning – Ensuring deeper fulfillment
Rhythm & Flow – Creating leadership momentum
The Expectation Achievement Model (T.E.A.M.) is a unique leadership framework that integrates logic and execution (left brain) with creativity and vision (right brain). It ensures leaders achieve high performance while maintaining fulfilment. The model consists of four key stages:
Getting to Know Yourself – Leadership starts with self-awareness. This stage focuses on understanding personal beliefs, behaviours, motivators, and well-being. Leaders gain clarity on their strengths and areas for growth, building a strong foundation for impactful leadership.
Setting the Right Expectations – Leaders must establish meaningful and achievable goals, not just financial targets but purpose-driven objectives. This stage involves defining core values, business models, and strategic action plans that align with both personal fulfilment and organisational success.
Executing Your Plan – A great strategy is only as effective as its execution. This stage ensures accountability, self-development, and the practical implementation of leadership goals, including marketing, sales, and finance, to drive sustainable performance.
Empowering Your Team – True leadership is about inspiring and enabling others. This final stage focuses on fostering a strong company culture, coaching and mentoring team members, enhancing communication, and driving engagement to create a thriving, high-performance organisation.
By following these four stages, leaders achieve not just success, but also joy, purpose, and long-term fulfilment in their leadership journey. See the model below:
📈 Tangible Results – Leaders who implement T.E.A.M. experience measurable improvements in productivity, engagement, and profitability.
🔥 Reduced Burnout – By integrating fulfillment and purpose into leadership, T.E.A.M. helps prevent exhaustion and disengagement.
🚀 Sustainable Growth – Unlike quick-fix leadership solutions, T.E.A.M. creates long-term transformation by ensuring both personal and professional development.
🎯 Real-World Application – Used by high-performing leaders across industries, T.E.A.M. is adaptable to any leadership challenge.
Organisations that embrace the T.E.A.M. model experience:
💰 23% Higher Profitability
📊 20% Higher Sales
⚡ 18% Higher Productivity
💙 10% Higher Customer Loyalty
🔄 43% Lower Employee Turnover
🚀 81% Lower Absenteeism
🛡 64% Fewer Safety Incidents
✅ 41% Lower Defects in Quality
(Source: Top-quartile companies in Gallup’s engagement rankings compared to bottom-quartile)
💬 “Since integrating the T.E.A.M. model into my leadership approach, my productivity has skyrocketed, and my team engagement has never been higher.” – Dan Goffin – FutureFootballElite
💬 “I used to struggle with burnout and feeling disconnected from my leadership role. The T.E.A.M. framework changed everything — it gave me clarity, purpose, and a renewed passion for leadership.” – Matt Cater – Fathom
🚀 T.E.A.M. is not just about high-performance. — it’s about doing it with joy and fulfillment. By integrating both right-brain meaning and left-brain execution, we ensure leaders:
Achieve their expected goals without burnout
Experience joy and fulfillment in leadership
Build businesses that are not just successful but deeply meaningful
Are you leading with both sides of your brain? Discover how T.E.A.M. can transform your leadership.
Book a discovery call today Here! High-performance leadership isn’t just about getting things done — it’s about creating something that truly matters. That’s the MyBigSky difference.